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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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PRINCIPLES OF CONTEMPORARY MARKETING
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| By: |
Louis E. Boone, David Kurtz |
| Format: |
Paperback |
| List price:
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£60.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0538481773 |
| ISBN 13: |
9780538481779 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 February, 2011 |
| Edition: |
International ed of 15th revised ed |
| Pages: |
832 |
| Description: |
Offers the premier teaching and learning solution for principles of marketing courses. |
| Synopsis: |
"Principles of Contemporary Marketing, 15th Edition, International Edition" has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, "Principles of Contemporary Marketing, 15th Edition, International Edition" remains in a class by itself. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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