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Item Details
| Title:
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CONTEMPORARY MARKETING
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| Volume: |
2015 |
| By: |
Louis E. Boone, David Kurtz |
| Format: |
Paperback |
| List price:
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£64.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1285187628 |
| ISBN 13: |
9781285187624 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 January, 2014 |
| Edition: |
16th Update ed. |
| Pages: |
784 |
| Description: |
Features the tradition of delivering the technologically advanced, student-friendly, instructor-supported text. |
| Synopsis: |
CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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