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Item Details
| Title:
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COMMUNICATING STRATEGY
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| By: |
Phil Jones |
| Format: |
Paperback |
| List price:
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£49.99 |
| Our price: |
£44.99 |
| Discount: |
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| You save:
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£5.00 |
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| ISBN 10: |
056608810X |
| ISBN 13: |
9780566088100 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 February, 2008 |
| Pages: |
198 |
| Description: |
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy. |
| Synopsis: |
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Gower Publishing Ltd |
| Returns: |
Returnable |
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