COMMUNICATING STRATEGY by Phil Jones ( 9781138469891 ) - Books & Audio Books at Pickabook.co.uk

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Item Details

Title:

COMMUNICATING STRATEGY

By:

Format:

Hardback

List price:

£190.00

Our price:

£171.00

Discount:

10% off

You save:

£19.00

ISBN 10:

1138469890

ISBN 13:

9781138469891

Availability:

Usually dispatched within 1-3 weeks.

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

30 September, 2017

Synopsis:

If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

Publication:

UK

Imprint:

Routledge

Returns:

Returnable

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