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Item Details
| Title:
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EUROPEAN CASES IN RETAILING
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| By: |
Marc Dupuis (Editor), John Dawson (Editor) |
| Format: |
Paperback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0631207309 |
| ISBN 13: |
9780631207306 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
9 January, 1999 |
| Pages: |
304 |
| Description: |
aeo Takes a pan--European approach to retailing. aeo Illustrates the importance of culture (national, regional and corporate) in retailing. aeo Authors drawn from universities and companies. aeo Illustrates the complex nature of retail activity. |
| Synopsis: |
This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today. |
| Illustrations: |
0 |
| Publication: |
UK |
| Imprint: |
Blackwell Publishers |
| Returns: |
Returnable |
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