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Item Details
| Title:
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STRATEGIC ISSUES IN INTERNATIONAL RETAILING
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| By: |
John Dawson (Editor), Roy Larke (Editor), Masao Mukoyama (Editor) |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1134289049 |
| ISBN 13: |
9781134289042 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
10 August, 2006 |
| Pages: |
232 |
| Synopsis: |
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail. |
| Illustrations: |
16 Line drawings, black and white; 39 Tables, black and white; 55 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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