THE INTERNATIONALISATION OF RETAILING IN ASIA by Roy Larke (Editor) ( 9780415309042 )

Item Details

Title:

THE INTERNATIONALISATION OF RETAILING IN ASIA

By:

Roy Larke (Editor)

Format:

Hardback

List price:

£145.00

Our price:

£130.50

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10% off

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£14.50

ISBN 10:

0415309042

ISBN 13:

9780415309042

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

31 July, 2003

Series:

Routledge Advances in Asia-Pacific Business

Pages:

240

Description:

This text examines developments in retailing in Asia, showing in particular how international influences are beginning to be felt in this sector.

Synopsis:

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution.Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.

Illustrations:

31 black & white tables

Publication:

Imprint:

RoutledgeCurzon

Returns:

Returnable

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