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Item Details
Title: INNOVATION BY DEMAND
AN INTERDISCIPLINARY APPROACH TO THE STUDY OF DEMAND AND ITS ROLE IN INNOVATION
By: Andrew McMeekin, Mark Tomlinson, Ken Green
Format: Hardback

List price: £45.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0719062675
ISBN 13: 9780719062674
Publisher: MANCHESTER UNIVERSITY PRESS
Pub. date: 8 August, 2002
Series: New Dynamics of Innovation and Competition
Pages: 224
Description: Sociologists and economists are increasingly interested in understanding the patterns and drivers of technological innovation. This book brings together a range of experts to study the role of demand and consumption in the innovative process, including case studies to illustrate the issues raised.
Synopsis: Sociologists and economists study the role of demand and consumption in the innovative process in this work. It contains a broad conceptual overview of the ways that sociological and economics literatures address issues of innovation, demand and consumption and offers different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits. into evolutionary models of economic development The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies.
Publication: UK
Imprint: Manchester University Press
Returns: Returnable
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