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Item Details
| Title:
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WINNING BY DESIGN
TECHNOLOGY, PRODUCT DESIGN AND INTERNATIONAL COMPETITIVENESS |
| By: |
Vivien Walsh, etc., Robin Roy |
| Format: |
Paperback |
| List price:
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£29.99 |
| Our price: |
£21.89 |
| Discount: |
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| You save:
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£8.10 |
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| ISBN 10: |
0631185119 |
| ISBN 13: |
9780631185116 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 July, 1992 |
| Pages: |
200 |
| Description: |
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. |
| Synopsis: |
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy. |
| Illustrations: |
65 half-tones, 40 line drawings, 20 tables, references, |
| Publication: |
UK |
| Imprint: |
Blackwell Publishers |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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