| Description: |
Presenting a collection of international contributions from academics and practitioners from the UK, USA and China, this work incorporates the major changes in the fashion industry. Intended for use on Fashion marketing and Fashion management programmes, it is useful for undergraduate or postgraduate courses in Fashion, Textiles, and others. |
| Synopsis: |
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy. |