ALL ABOUT THEM by Bruce Turkel, Bob Burg (Foreword) ( 9780738219202 )

Item Details

Title:

ALL ABOUT THEM
GROW YOUR BUSINESS BY FOCUSING ON OTHERS

By:

Bruce Turkel, Bob Burg (Foreword)

Format:

Hardback

List price:

£20.00

Our price:

£15.00

Discount:

25% off

You save:

£5.00

ISBN 10:

0738219207

ISBN 13:

9780738219202

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

INGRAM PUBLISHER SERVICES US

Pub. date:

6 September, 2016

Pages:

312

Description:

In the spirit of business bestsellers such as The Compound Effect and The Power of Being Yourself, an in-demand marketing and branding expert explores a simple idea which produces profound results: how focusing on others leads to success.

Synopsis:

The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.

Publication:

Imprint:

Da Capo Lifelong

Returns:

Returnable

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