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Item Details
| Title:
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ADS, FADS AND CONSUMER CULTURE
ADVERTISING'S IMPACT ON AMERICAN CHARACTER AND SOCIETY |
| By: |
Arthur Asa Berger |
| Format: |
Paperback |
| List price:
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£22.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0742554449 |
| ISBN 13: |
9780742554443 |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
15 March, 2007 |
| Edition: |
Revised edition |
| Pages: |
244 |
| Description: |
A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and discussions on critical analysis methods. |
| Synopsis: |
Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing. |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield |
| Returns: |
Returnable |
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