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Item Details
Title: INDIAN MEDIA
By: Adrian Athique
Format: Paperback

List price: £16.99
Our price: £15.29
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You save: £1.70
ISBN 10: 0745653332
ISBN 13: 9780745653334
Availability: Usually dispatched within 1-3 weeks.
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Publisher: POLITY PRESS
Pub. date: 3 February, 2012
Pages: 244
Description: * This book combines a rich empirical account with critical analysis designed to engender informed debate amongst students, academics and other researchers. * The author takes an innovative interdisciplinary approach to the complex field of Indian media and society.
Synopsis: The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.
Publication: UK
Imprint: Polity Press
Returns: Returnable
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