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Item Details
Title:
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STRATEGIC MARKETING COMMUNICATIONS
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By: |
P. R. Smith, Chris Berry, Alan Pulford |
Format: |
Paperback |

List price:
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£31.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0749429186 |
ISBN 13: |
9780749429188 |
Publisher: |
KOGAN PAGE LTD |
Pub. date: |
1 July, 1999 |
Edition: |
2nd Revised edition |
Pages: |
300 |
Description: |
Marketing Communications text for for the CIM syllabus. |
Synopsis: |
This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. |
Publication: |
UK |
Imprint: |
Kogan Page Ltd |
Returns: |
Non-returnable |
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