| Title:
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MARKETING HIGHER AND FURTHER EDUCATION
AN EDUCATOR'S GUIDE TO PROMOTING COURSES, DEPARTMENTS AND INSTITUTIONS |
| By: |
Paul Gibbs, Michael Knapp |
| Format: |
Paperback |
| List price:
|
£48.99 |
| Our price: |
£47.52 |
| Discount: |
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£1.47 |
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| ISBN 10: |
0749432942 |
| ISBN 13: |
9780749432942 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 December, 2001 |
| Pages: |
153 |
| Description: |
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies. |
| Synopsis: |
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Routledge Falmer |
| Returns: |
Returnable |