Title:
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MARKETING IN A NUTSHELL
KEY CONCEPTS FOR NON-SPECIALISTS |
By: |
Malcolm McDonald, Mike Meldrum |
Format: |
Paperback |
List price:
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£24.99 |
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ISBN 10: |
0750681330 |
ISBN 13: |
9780750681339 |
Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
Pub. date: |
9 January, 2007 |
Pages: |
320 |
Description: |
A reference source for non-marketing specialists, it is intended for general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. It includes easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques. |
Synopsis: |
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all. |
Publication: |
UK |
Imprint: |
Butterworth-Heinemann Ltd |
Returns: |
Non-returnable |