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Item Details
| Title:
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MBA MARKETING
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| By: |
Malcolm McDonald, Ailsa Kolsaker |
| Format: |
Paperback |
| List price:
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£52.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137300299 |
| ISBN 13: |
9781137300294 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
11 December, 2013 |
| Series: |
MBA Series |
| Pages: |
544 |
| Description: |
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. |
| Synopsis: |
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. |
| Illustrations: |
544 p. |
| Publication: |
UK |
| Imprint: |
Palgrave |
| Returns: |
Returnable |
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