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Item Details
Title:
AUDIENCE ANALYSIS
By:
Denis McQuail
Format:
Paperback
List price:
£103.00
Our price:
£92.70
Discount:
10
% off
You save:
£10.30
ISBN 10:
0761910026
ISBN 13:
9780761910022
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
SAGE PUBLICATIONS INC
Pub. date:
28 July, 1997
Pages:
176
Description:
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Synopsis:
`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
Publication:
US
Imprint:
SAGE Publications Inc
Returns:
Returnable
Some other items by this author:
ACTION THEORY AND COMMUNICATION RESEARCH
ACTION THEORY AND COMMUNICATION RESEARCH
ACTION THEORY AND COMMUNICATION RESEARCH (HB)
ACTION THEORY AND COMMUNICATION RESEARCH (PB)
AUDIENCE ANALYSIS
AUDIENCE ANALYSIS
AUDIENCE ANALYSIS (HB)
COMMUNICATION MODELS (PB)
COMMUNICATION MODELS FOR THE STUDY OF MASS COMMUNICATIONS
COMMUNICATION MODELS FOR THE STUDY OF MASS COMMUNICATIONS
COMMUNICATION MODELS FOR THE STUDY OF MASS COMMUNICATIONS
COMMUNICATION MODELS FOR THE STUDY OF MASS COMMUNICATIONS (HB)
COMMUNICATION THEORY AND RESEARCH
COMMUNICATION THEORY AND RESEARCH (HB)
COMMUNICATION THEORY AND RESEARCH (PB)
COMMUNICATIONS
COMMUNICATIONS
COMMUNICATIONS
COMMUNICATIONS (HB)
COMMUNICATIONS (PB)
JOURNALISM AND SOCIETY
JOURNALISM AND SOCIETY
JOURNALISM AND SOCIETY (HB)
JOURNALISM AND SOCIETY (PB)
MASS COMMUNICATION (HB)
MCQUAIL'S MASS COMMUNICATION THEORY
MCQUAIL'S MASS COMMUNICATION THEORY
MCQUAIL'S MASS COMMUNICATION THEORY
MCQUAIL'S MASS COMMUNICATION THEORY (HB)
MCQUAIL'S MASS COMMUNICATION THEORY (PB)
MCQUAIL'S MASS COMMUNICATION THEORY (PB)
MCQUAIL'S READER IN MASS COMMUNICATION THEORY (HB)
MCQUAIL'S READER IN MASS COMMUNICATION THEORY (PB)
MEDIA PERFORMANCE (PB)
MEDIA USE AS SOCIAL ACTION (PB)
POLITICS OF NEWS AND THE NEWS OF POLITICS (PB)
THE MEDIA IN EUROPE
THE MEDIA IN EUROPE (HB)
THE MEDIA IN EUROPE (PB)
THE POLITICS OF NEWS (PB)
THE SAGE HANDBOOK OF MEDIA STUDIES
THE SAGE HANDBOOK OF MEDIA STUDIES (HB)
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