| Title:
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MEDIAMAKING
MASS MEDIA IN A POPULAR CULTURE |
| By: |
Lawrence Grossberg, Ellen A. (Ann) Wartella, D . Charles Whitney |
| Format: |
Hardback |
| List price:
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£85.00 |
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| ISBN 10: |
0761911766 |
| ISBN 13: |
9780761911760 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
27 May, 1998 |
| Pages: |
464 |
| Description: |
Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society.MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media's relation to behaviour, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.Broadly based and theoretically grounded, this introductory textbook will enable students of mass communication, cultural studies, sociology, and to better understand how the world is shaped by human actions and decisions as well as the very nature of media communication. |
| Synopsis: |
Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society.MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media's relation to behaviour, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |