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Item Details
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| Title:
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TRANSNATIONAL TELEVISION, CULTURAL IDENTITY AND CHANGE
WHEN STAR CAME TO INDIA |
| By: |
Melissa Butcher |
| Format: |
Paperback |
| List price:
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£19.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0761997679 |
| ISBN 13: |
9780761997672 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
1 January, 2003 |
| Pages: |
324 |
| Description: |
This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, and the role of transnational TV in the process of defining, creating and maintaining that identity |
| Synopsis: |
When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s.This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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