 |
|
|
Item Details
| Title:
|
THE MOBILE COMMERCE REVOLUTION
BUSINESS SUCCESS IN A WIRELESS WORLD |
| By: |
Tim Hayden, Tom Webster |
| Format: |
Paperback |
| List price:
|
£15.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0789751542 |
| ISBN 13: |
9780789751546 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 October, 2014 |
| Pages: |
208 |
| Synopsis: |
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it's not enough to build an app. You need to know how mobile is transforming your customers' behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile- from startups to the world's top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!* Discover how customer mobile behavior is radically maturing and shifting * Weave mobility throughout your marketing mix and business operations * Prepare for the instant and impulse when your customer wants to buy * Identify mobile tactics that are actually influencing purchases * Earn confidence from customers that you will protect their privacy * Use payment technologies to reduce friction and make it easier to buy * Deliver richer, more powerful stories and mobile experiences * Understand customers through "Little Data": qualitative studies to physically observe behavior * Grasp purchase attribution: why people buy |
| Publication: |
US |
| Imprint: |
Que Corporation,U.S. |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|