| Title:
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MODELS FOR INNOVATION DIFFUSION
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| By: |
Vijay Mahajan, Robert A. Peterson |
| Format: |
Paperback |
| List price:
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£36.99 |
| Our price: |
£33.29 |
| Discount: |
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| You save:
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£3.70 |
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| ISBN 10: |
0803921365 |
| ISBN 13: |
9780803921368 |
| Availability: |
Usually dispatched within 3-5 days.
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| Stock: |
Currently 1item in stock |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
1 May, 1985 |
| Series: |
Quantitative Applications in the Social Sciences |
| Pages: |
88 |
| Description: |
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers. |
| Synopsis: |
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |