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Item Details
| Title:
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DIGITAL MARKETING
GLOBAL STRATEGIES FROM THE WORLD'S LEADING EXPERTS |
| By: |
Yoram (Jerry) Wind, Vijay Mahajan |
| Format: |
Electronic book text |
| List price:
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£25.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471008753 |
| ISBN 13: |
9780471008750 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
8 August, 2001 |
| Pages: |
432 |
| Synopsis: |
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |
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