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Item Details
| Title:
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POLITICAL ADVERTISING IN WESTERN DEMOCRACIES
PARTIES AND CANDIDATES ON TELEVISION |
| By: |
Professor Lynda Lee Kaid, Christina Holtz-Bacha |
| Format: |
Hardback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0803953518 |
| ISBN 13: |
9780803953512 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
19 December, 1994 |
| Pages: |
248 |
| Description: |
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented. |
| Synopsis: |
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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