CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR by John F. Sherry Jr. ( 9780803957534 )

Item Details

Title:

CONTEMPORARY MARKETING AND CONSUMER BEHAVIOR
AN ANTHROPOLOGICAL SOURCEBOOK

By:

John F. Sherry Jr.

Format:

Paperback

List price:

£114.00

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£102.60

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£11.40

ISBN 10:

080395753X

ISBN 13:

9780803957534

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Publisher:

SAGE PUBLICATIONS INC

Pub. date:

2 May, 1995

Pages:

482

Description:

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

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Imprint:

SAGE Publications Inc

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CONJECTURES AND REFUTATIONS

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