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Item Details
Title:
RESPONDING TO THE SCREEN
RECEPTION AND REACTION PROCESSES
By:
Jennings Bryant (Editor), Dolf Zillmann (Editor)
Format:
Paperback
List price:
£52.99
Our price:
£51.40
Discount:
3
% off
You save:
£1.59
ISBN 10:
0805810447
ISBN 13:
9780805810448
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS INC
Pub. date:
1 April, 1991
Series:
Routledge Communication Series
Pages:
416
Synopsis:
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
Publication:
US
Imprint:
Lawrence Erlbaum Associates Inc
Returns:
Returnable
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