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Item Details
Title: HOW TO PLAN ADVERTISING
By: Alan Cooper
Format: Paperback

List price: £60.99
Our price: £57.94
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You save: £3.05
ISBN 10: 0826457401
ISBN 13: 9780826457400
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CENGAGE LEARNING EMEA
Pub. date: 31 May, 2001
Edition: 2nd edition
Pages: 224
Synopsis: This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning.How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
Publication: UK
Imprint: Cengage Learning EMEA
Returns: Returnable
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