THE INMATES ARE RUNNING THE ASYLUM by Alan Cooper ( 9780672326141 )

Item Details

Title:

THE INMATES ARE RUNNING THE ASYLUM
WHY HIGH-TECH PRODUCTS DRIVE US CRAZY AND HOW TO RESTORE THE SANITY

By:

Alan Cooper

Format:

Paperback

List price:

£29.49

Our price:

£24.33

Discount:

17.5% off

You save:

£5.16

ISBN 10:

0672326140

ISBN 13:

9780672326141

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

PEARSON EDUCATION (US)

Pub. date:

24 February, 2004

Edition:

2nd Revised edition

Pages:

288

Description:

Alan Cooper calls for a Software Revolution - his best-selling book now in trade paperback with new foreword and afterword.

Synopsis:

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars-everything-being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates Are Running the Asylum argues that the business executives who make the decisions to develop these products are not the ones in control of the technology used to create them. Insightful and entertaining, The Inmates Are Running the Asylum uses the author's experiences in corporate America to illustrate how talented people continuously design bad software-based products and why we need technology to work the way average people think. Somewhere out there is a happy medium that makes these types of products both user and bottom-line friendly; this book discusses why we need to quickly find that medium.

Illustrations:

Illustrations

Publication:

Imprint:

Sams Publishing

Returns:

Returnable

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