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Item Details
| Title:
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FUNDRAISING MANAGEMENT
ANALYSIS, PLANNING AND PRACTICE |
| By: |
Elaine Jay, Adrian Sargeant |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1134372418 |
| ISBN 13: |
9781134372416 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
31 July, 2004 |
| Pages: |
368 |
| Synopsis: |
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike. |
| Illustrations: |
65 Line drawings, black and white; 29 Illustrations, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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