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Item Details
Title: THE IDEA AGENT
THE HANDBOOK ON CREATIVE PROCESSES
By: Jonas Michanek, Andreas Breiler
Format: Electronic book text

List price: £23.99


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ISBN 10: 1135928320
ISBN 13: 9781135928322
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 18 July, 2013
Pages: 184
Synopsis: The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
Illustrations: 5 Tables, color
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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