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Item Details
Title:
THE IDEA AGENT
THE HANDBOOK ON CREATIVE PROCESSES
By:
Jonas Michanek
Format:
Hardback
List price:
£180.00
Our price:
£162.00
Discount:
10
% off
You save:
£18.00
ISBN 10:
1138423807
ISBN 13:
9781138423800
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
18 July, 2017
Synopsis:
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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