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Item Details
| Title:
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ADVERTISING, THE UNEASY PERSUASION
ITS DUBIOUS IMPACT ON AMERICAN SOCIETY |
| By: |
Michael Schudson |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136668187 |
| ISBN 13: |
9781136668180 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
26 June, 2013 |
| Series: |
Routledge Library Editions: Advertising |
| Pages: |
336 |
| Synopsis: |
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.`Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book ReviewFirst published in 1984. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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