THE MARKETING ENVIRONMENT by John A. Dawson ( 9781138792340 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE MARKETING ENVIRONMENT

By:

John A. Dawson

Format:

Hardback

List price:

£155.00

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£150.35

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3% off

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£4.65

ISBN 10:

1138792349

ISBN 13:

9781138792340

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

22 August, 2014

Series:

Routledge Library Editions: Marketing

Pages:

380

Synopsis:

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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Imprint:

Routledge

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