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Item Details
Title:
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GLOBAL ADVERTISING PRACTICE IN A BORDERLESS WORLD
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By: |
Linda Brennan (Editor), Robert Crawford (Editor), Lukas Parker (Editor) |
Format: |
Hardback |
List price:
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£135.00 |
Our price: |
£121.50 |
Discount: |
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You save:
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£13.50 |
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ISBN 10: |
113891830X |
ISBN 13: |
9781138918306 |
Availability: |
Usually dispatched within 1-3 weeks.
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Stock: |
Currently 0 available |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
8 June, 2017 |
Series: |
Routledge Studies in International Business and the World Economy |
Pages: |
254 |
Synopsis: |
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: * globalising advertising in a media and communications context; * advertising in a global world; and * global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation.It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies. |
Illustrations: |
14 black & white illustrations, 8 black & white tables, 14 black & white |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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