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Item Details
| Title:
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E-COMMERCE 2015
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| By: |
Kenneth C. Laudon, Carol Guercio Traver |
| Format: |
Paperback |
| List price:
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£69.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1292076313 |
| ISBN 13: |
9781292076317 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
10 February, 2015 |
| Edition: |
11th Revised edition |
| Pages: |
912 |
| Synopsis: |
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. *Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
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