| Title:
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E-COMMERCE
BUSINESS, TECHNOLOGY, SOCIETY |
| By: |
Kenneth C. Laudon, Carol Guercio Traver |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0135009324 |
| ISBN 13: |
9780135009321 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 December, 2007 |
| Edition: |
4th edition |
| Pages: |
896 |
| Description: |
For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. |
| Illustrations: |
col. ill |
| Publication: |
US |
| Imprint: |
Pearson Education (US) |
| Returns: |
Returnable |