| Title:
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VALUE PACK: STRATEGY SAFARI/FT GUIDE TO STRATEGY PK
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| By: |
Henry Mintzberg, Bruce W. Ahlstrand, Joseph B. Lampel |
| Format: |
Paperback |
| List price:
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£34.99 |
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| ISBN 10: |
140824019X |
| ISBN 13: |
9781408240199 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 September, 2009 |
| Pages: |
441 |
| Description: |
This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management. The result is a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun. |
| Synopsis: |
Understand business strategy and beat the competition with these excellent strategy books. Written by the greatest strategy thinker on the planet, Strategy Safari blazes a trail through the jungle of strategic fads and fixes. This indispensable guide to strategy is for the ambitious manager or the bewildered student.To make your business successful you need a winning strategy. But it's so easy to get it wrong, especially when the theory is often presented in the baffling jargon of management speak. The FT Guide to Strategy cuts through the nonsense and gets straight to the heart of strategy at both the corporate and business unit levels, so you beat the competition hands down. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |