| Title:
|
SPORTS MARKETING AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
|
| By: |
Lynn R Kahle, Chris Riley |
| Format: |
Electronic book text |
| List price:
|
£45.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1410610004 |
| ISBN 13: |
9781410610003 |
| Publisher: |
LAWRENCE ERLBAUM ASSOCIATES INC |
| Pub. date: |
10 February, 2004 |
| Pages: |
449 |
| Description: |
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology. |
| Synopsis: |
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology. |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Non-returnable |