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Item Details
Title: MEDIA OWNERSHIP
THE ECONOMICS AND POLITICS OF CONVERGENCE AND CONCENTRATION IN THE UK AND EUROPEAN MEDIA
By: Gillian Doyle
Format: Electronic book text

List price: £29.99


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ISBN 10: 1412931851
ISBN 13: 9781412931854
Publisher: SAGE PUBLICATIONS LTD (DIGITAL)
Pub. date: 18 April, 2002
Pages: 192
Description: The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. This title investigates the commercial and strategic advantages of consolidation and cross-media expansion.
Synopsis: The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike. Media Ownership: - Investigates the commercial and strategic advantages of consolidation and cross-media expansion - Examines the socio-political and cultural implications of media concentration - Analyzes how policy makers have responded to media concentration and convergence - Assesses the relationship between media ownership and economic performance - Looks at the balance of power between politicians and media owners This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.
Publication: UK
Imprint: SAGE Publications Ltd
Returns: Non-returnable
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