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Item Details
| Title:
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MARKETING THE SME
INNOVATION AND APPROACH |
| By: |
Michele O'Dwyer, Audrey Gilmore (Editor), David Carson (Editor) |
| Format: |
Hardback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1443805750 |
| ISBN 13: |
9781443805759 |
| Publisher: |
CAMBRIDGE SCHOLARS PUBLISHING |
| Pub. date: |
1 June, 2009 |
| Edition: |
Unabridged edition |
| Pages: |
330 |
| Description: |
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. |
| Synopsis: |
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research addresses the key determinants of their success. This volume investigates a wide range of sophisticated, diverse and market-efficient strategies as adopted by Ireland's SME's to ensure global success. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Cambridge Scholars Publishing |
| Returns: |
Non-returnable |
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