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Item Details
| Title:
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MARKETING AND ENTREPRENEURSHIP IN SMES
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| By: |
David Carson |
| Format: |
Paperback |
| List price:
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£74.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131509705 |
| ISBN 13: |
9780131509702 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
25 April, 1995 |
| Pages: |
312 |
| Description: |
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. |
| Synopsis: |
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |
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