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Item Details
| Title:
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THE IMPULSE ECONOMY
UNDERSTANDING MOBILE SHOPPERS AND WHAT MAKES THEM BUY |
| By: |
Gary Schwartz |
| Format: |
Electronic book text |
| List price:
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£1.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1451671881 |
| ISBN 13: |
9781451671889 |
| Publisher: |
ATRIA BOOKS |
| Pub. date: |
1 November, 2011 |
| Pages: |
240 |
| Description: |
""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- |
| Synopsis: |
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain:* How to minimize barriers between the shopper and a sale.* How marketers can connect and, more important, reconnect with loyal shoppers.* The technology available now-and what's coming soon-and how to pick a solution that will deliver results.But like Blink or Freakonomics, this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing-and what we can do to better harness this opportunity-will find this book to be essential reading. |
| Illustrations: |
45 illustrations, charts and graphs |
| Publication: |
US |
| Imprint: |
Atria Books |
| Returns: |
Non-returnable |
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