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Item Details
Title:
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ENTREPRENEURSHIP STRATEGY
CHANGING PATTERNS IN NEW VENTURE CREATION, GROWTH, AND REINVENTION |
By: |
Lisa K. Gundry, Jill Kickul |
Format: |
Electronic book text |
List price:
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£77.00 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1452262446 |
ISBN 13: |
9781452262444 |
Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
Pub. date: |
5 July, 2012 |
Edition: |
1st edition |
Description: |
In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth-offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth. |
Synopsis: |
Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture. |
Publication: |
US |
Imprint: |
SAGE Publications Inc |
Returns: |
Non-returnable |
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