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Item Details
| Title:
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DESIGNING AND MANAGING A RESEARCH PROJECT
A BUSINESS STUDENT'S GUIDE |
| By: |
Michael J. Polonsky, David S. Waller |
| Format: |
Paperback |
| List price:
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£54.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1452276560 |
| ISBN 13: |
9781452276564 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
7 May, 2014 |
| Edition: |
3rd Revised edition |
| Pages: |
352 |
| Description: |
'Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data' - Julie M. Bjorkman, Benedictine University |
| Synopsis: |
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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