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Item Details
Title: DIRECT MARKETING IN A WEEK
MAXIMIZE SALES THROUGH DIRECT MAIL IN SEVEN SIMPLE STEPS
By: Patrick Forsyth, Martin Manser
Format: Paperback

List price: £7.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1473601940
ISBN 13: 9781473601949
Publisher: HODDER & STOUGHTON GENERAL DIVISION
Pub. date: 27 June, 2014
Pages: 128
Description: Learn in a week what the experts learn in a lifetime
Synopsis: Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-up
Illustrations: illustrations (black and white)
Publication: UK
Imprint: Teach Yourself Books
Returns: Returnable
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