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Item Details
| Title:
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BIG IDEAS
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| By: |
James Harkin |
| Format: |
Electronic book text |
| List price:
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£5.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
184887264X |
| ISBN 13: |
9781848872646 |
| Publisher: |
ATLANTIC BOOKS |
| Pub. date: |
1 October, 2009 |
| Pages: |
224 |
| Description: |
This authoritative, addictive and highly entertaining book is an A-Z of the buzzwords that define the twenty-first century. |
| Synopsis: |
Big Ideas explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life. The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics. Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease. |
| Publication: |
UK |
| Imprint: |
Atlantic Books |
| Returns: |
Non-returnable |
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