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Item Details
Title: PUBLIC RELATIONS FOR YOUR BUSINESS
By: Frank Jefkins
Format: Paperback

List price: £12.99


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ISBN 10: 1852523476
ISBN 13: 9781852523473
Publisher: MANAGEMENT BOOKS 2000 LTD
Pub. date: 17 May, 2000
Edition: 2nd Revised edition
Pages: 204
Description: A practical guide to public relations. There are sections on electronic PR and World Wide Web exploitation as well as all the conventional aspects of PR. Areas covered include: corporate identity; getting media coverage; dealing with reporters and interviewers; advertising; and sponsorship.
Illustrations: illustrations
Publication: UK
Imprint: Management Books 2000 Ltd
Returns: Returnable
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