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Item Details
| Title:
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GUERRILLA ADVERTISING 2
MORE UNCONVENTIONAL BRAND COMMUNICATIONS |
| By: |
Gavin Lucas |
| Format: |
Paperback |
| List price:
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£25.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1856697479 |
| ISBN 13: |
9781856697477 |
| Publisher: |
LAURENCE KING PUBLISHING |
| Pub. date: |
5 September, 2011 |
| Pages: |
192 |
| Description: |
Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. |
| Synopsis: |
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. |
| Illustrations: |
285 colour illustrations |
| Publication: |
UK |
| Imprint: |
Laurence King Publishing |
| Returns: |
Returnable |
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