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Item Details
| Title:
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BUSINESS RESEARCH METHODS
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| By: |
Teresa Brannick (Editor), William K. Roche (Editor) |
| Format: |
Paperback |
| List price:
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£16.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1860760007 |
| ISBN 13: |
9781860760006 |
| Publisher: |
OAK TREE PRESS |
| Pages: |
250 |
| Description: |
A guide to the main methods of conducting business research in Ireland, with contributions from Irish academics. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process. |
| Synopsis: |
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects. |
| Illustrations: |
tables |
| Publication: |
Ireland |
| Imprint: |
Oak Tree Press |
| Returns: |
Non-returnable |
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