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Item Details
| Title:
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BASICS ADVERTISING 03: IDEATION
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| By: |
Nik Mahon |
| Format: |
Paperback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
2940411506 |
| ISBN 13: |
9782940411504 |
| Publisher: |
BLOOMSBURY PUBLISHING PLC |
| Pub. date: |
31 August, 2011 |
| Series: |
Basics Marketing |
| Pages: |
184 |
| Description: |
Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. |
| Synopsis: |
Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas. |
| Illustrations: |
200 colour illus |
| Publication: |
Switzerland |
| Imprint: |
AVA Publishing SA |
| Returns: |
Returnable |
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